TOW #11: Visual text

In a poster for a movie called "Frozen" by Disney, bright blue colors are depicted to catch the audience's attention. The obvious purpose of this movie poster is to get the audience to come see the movie. Disney, in this particular case, and the designers of this poster aim for the movie to ideally appeal to audiences of all ages, not just the common misconception of Disney movies being aimed for young children.  This visual text is well able to establish ethos and create a tone. 
       The world famous company already establishes credibility to the advertisement, and the movie, just by having its logo on the poster, being an incredibly successful company . In the center, the logo is placed very noticeably right above the title of the film, which can't be missed. The poster also increases it's ethos by including at the top "from the creators of 'Tangled' and 'Wreck-It Ralph'". It argues that the movie "Frozen" will be just as good as "Tangled" and "Wreck-It Ralph" because it is made by the same directors and company. This grabs the attention of an audience who liked the two previous movies. 
        Along with the text, the placement of the characters also attempts to convince the audience to come see the movie. The poster depicts four characters are up to their heads in snow, but despite this, doesn't give anything from the plot away to the audience.  Since they might not know what the movie is fully about, it  potentially inspires them to find out what will happen. There is the snowman in the middle, holding his own head. This prominent placement of such a goofy and creative character creates a happy tone and lets the audience know right away that Frozen is going to be a family-friendly and cheerful. 
        I believe Disney does a good job with achieving it's purpose because it uses bright flashy colors to initially grab the audience's attention. The poster then goes deeper by using convincing text to draw in an audience who has previously watched other Disney movies or is familiar with the successful company itself.